Developing relationships with other sporting clubs within the local area can provide numerous benefits to clubs and associations.
Developing relationships with other sporting clubs within the local area can enable clubs and associations to target potential members and players, share facility costs and maintenance, develop joint sponsorship or fundraising initiatives and encourage strategic development.
Cricket is primarily a summer sport and with AFL being played in the winter, partnerships can certainly exist between clubs using the same playing and clubroom facilities. However, this is not restricted to the AFL, with some clubs having strong relationships with netball clubs, basketball clubs and so on.
Some of the advantages of partnering with other codes and allowing them use of facilities include:
- Allowing the ground to be maintained all-year round.
- Greater development and allocation of funds for one facility.
- Increased use and community access.
- Cost sharing for operating costs.