Club Management - Social Media | MyCricket Community

Clubs

Club Management

Social media, particularly Facebook and Twitter, are great ways for clubs to communicate with players and supporters on a regular basis in an environment most will visit frequently throughout the week.

A strong following online also helps create and develop sponsorship opportunities for the club, as well as potential recruits looking for a club.

FACEBOOK

  • Create a page, not a personal account. Set it up as Amateur Sports Team (for clubs) or Sports League (for associations).
  • Give the page a name that clearly outlines who you are. Consider how it will look when others tag you or search for the page. Upload your club/association logo as the profile picture and select a suitable cover photo. Information on photo dimensions can be found here
  • Provide a brief description of who you are and provide a snapshot of the history of your club/assocaition.
  • Within a Facebook post, link back to your website where possible eg: Johnny Smith Takes Hattrick, read more here
  • Try to use photos in your posts as much as possible. Photo posts attract the highest level of engagement.

Examples of content to post

Thursday night/Friday morning Team lists or links to MyCricket with selected teams ahead of the weekend’s matches
Morning of the game Links to live scores on MyCricket and/or link to your Twitter account for match updates
After play A recap of results or a state of play. Link to MyCricket scorecards where possible
Day after the match ends Ladders for each team/grade. Link to full ladders on MyCricket
During the week Link to news on your website, posts promoting your sponsors, videos from matches on YouTube.


During the week:

  • Link to news on your website
  • Promote your sponsors
  • Videos from matches on YouTube
  • Upcoming Milestones / Life Member inductees
  • Posts about club legends, life members, premiership teams
  • Sponsored Junior / Senior player of the week post
  • Stories about players in rep teams / playing at a higher level
  • Club Functions / Social Events
  • Photo albums

Off Season:

  • Season Award winners
  • New player/coach signings
  • UK updates: players overseas
  • Pre-season training updates

If there is anything particularly noteworthy at your club (eg: significant milestones, epic performances or volunteer recognition), message the MyCricket team through their Facebook page.

TWITTER

  • Create an account.
  • Give the account a name that clearly outlines who you are. Consider how it will look when others tag you or search for the account
  • Upload your club/association logo as the profile picture and select a suitable header photo. Information on photo dimensions can be found here
  • Include a bio outlining who you are and where you are based
  • Link back to your website
Thursday night/Friday morning Tweet the XI for each side and/or link to selected teams on the MyCricket website
Morning of the game Links to live scores on MyCricket and provide score updates throughout the match if possible
After play A recap of results or a state of play. Link to MyCricket scorecards where possible
Day after the match ends Ladders for each team/grade. Link to full ladders on MyCricket
During the week Link to news on your website, posts promoting your sponsors, videos from matches on YouTube

If there is anything particularly noteworthy, send it through to the MyCricket team for wider promotion.

Come up with a hashtag that players and supporters will get behind and use to help drive interaction with the club/association account.

Ideas for Associations

Create hashtags for each game. Tweet list of hashtags on Friday before matches.

Eg. Victorian Premier Cricket

Richmond CC vs St Kilda CC 1st- #VPCTigersSaints1

Carlton CC vs Dandenong CC 4ths - #VPCBluesPanthers 4



Play By The Rules

Check out Play By The Rules for a toolkit to assist your club/association in developing social media guidelines.

Click here to access a Social Media Policy Template from Play By The Rules. 


Sports Community Podcast

Cricket Australia's Strategic Participation Advisor Mark Simpson recently joined the Sports Community Podcast to discuss Cricket participation at club land and how clubs can 'tap in' and increase their club numbers.

Click here to access the podcast.


Play by the Rules - Social Media Template.doc (207KB)