Guide to Inclusion - Step 3
Know Your Local Community
It is crucial to build knowledge about your target groups and local communities. Knowledge can be built through delivery tools available to Regional Cricket Managers, research, working with local councils, health groups and engaging community members who may be champions of sport/cricket.
Highly useful information to obtain includes:
Size of the community in your catchment
Use ABS Census as a guide, appreciating some communities may be under-reported. Community leaders, local nongovernmental organisations (NGOs), Local Councils, Aboriginal Land Councils and Community media are also a good guide.
Using Australian Bureau of Statistics data, this link ( www.sbs.com.au/news/map/where-australias-migrants-were-born) reveals the top three birthplaces for migrants in suburbs and towns across Australia. You can also access a map revealing birthplaces excluding English and New Zealand migrants.
Cultural and lifestyle preferences
Know what your target community's preferences are and provide an environment that caters for these needs.
Current sport preferences
Engage and establish if there is existing demand for cricket in your target community.
Shortlist venues familiar to the community.
Identify existing cricket champions, key influencers and potential early adopters
Are there current members of the community interested or playing cricket?
Develop a database of key community networks/brokers to access and involve.
Know the name of the traditional custodians of the land you play on - www.abc.net.au/indigenous/map/. Aboriginal people also refer to themselves and their 'mob' by their nation name.
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